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News › Apple

Apple

Tim Cook to Apple employees: ‘Apple is not going to change’

Last updated: May 13, 2021 5:12 am UTC
By Charles Starrett

Apple’s new CEO Tim Cook has sent out an email to the company’s employees, reassuring them of the company’s future as it moves on without co-founder Steve Jobs as chief executive. Ars Technica has published the full email, which it received from a trusted source, and which is reprinted below.

“Team:


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years.

I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change.

I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role.


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