Iconic Canadian fast food chain Tim Hortons has launched its new Mobile Order and Pay feature, following several months of testing that began this past spring. A new Tim Hortons app has been release on the App Store for the new service, replacing the older “TimmyMe” app that was previously used to manage Tim Hortons store card payments. The new app will allow existing users of the TimmyMe app to seamlessly transfer their balances to the new app, which will allow users to place orders from their nearest Tim Hortons and pay for them directly in the app. Users can log into the app using Facebook, Google, or an e-mail address, and payment can be made from an existing Tim Hortons card or directly from any supported in-app payment method using Apple Pay. Although Mobile Order and Pay is far from new — Starbucks debuted the feature in 2015 in the U.S., bringing it to Canada early last year — Tim Hortons eclipses Starbucks in Canada, making the feature a huge boon to Canadian iPhone users, particularly in light of its support for making direct payments via Apple Pay rather than via an intermediary store card. [via iPhone in Canada]
