Speaking at the Royal Television Conference in London, Time Warner CEO Jeff Bewkes cautioned against potential deals with Apple and/or Amazon that could harm sales of TV shows to other networks. “How can you justify renting your first-run TV shows individually for 99 cents an episode and thereby jeopardize the sale of the same shows as a series to branded networks that pay hundreds of millions of dollars and make those shows available to loyal viewers for free?” Bewkes said. “These new entrants must meet a few criteria: They must provide consumers with a superior TV experience, and they must either support or improve the overall economics that funds and creates the programming in the first place.” NBC Universal CEO Jeff Zucker, who has a history of playing hardball with Apple, recently voiced similar concerns about Apple’s 99-cent TV rentals, saying, “We do not think 99 cents is the right price point for our content. … We thought it would devalue our content.”
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