Nine Inch Nails’ Trent Reznor — who is also chief creative officer of Beats Music — is working on a secret music project with Apple, according to a recent interview in Billboard. When asked if the project was about music delivery, Reznor said, “It’s in that world.” He also noted that Apple “expressed direct interest” in Reznor designing products for the company when Beats was bought by Apple. Apple’s interest was “flattering, as a life-long Apple consumer and fan and advocate,” Reznor said.
Reznor also said, “I am on the side of streaming music, and I think the right streaming service could solve everybody’s problems.” Apple has reportedly asked labels to cut prices for a revamped the Beats Music service. It’s unclear if Reznor is involved in this, or if his project is related to the “secret project” U2 is working on for Apple, involving “a new digital music format.”