TuneRecycler.com launches Pepsi iTunes bottelcap recycling to support indie labels

“With the Tune Recycler, you can send us your unwanted iTunes bottlecap codes and we’ll use them to support independent music. Easy for you, and good for music. […]

When you submit a winning Pepsi code to the Tune Recycler, we’ll redeem it for music from honest, independent labels. There are a few great independent labels in the iTunes store that give their musicians up to 40-50 cents, right from the first sale. When you use the Tune Recycler, you know that no money is going to support price fixing, payola, or lawsuits against families with children—and most importantly, the money goes to a musician. That way, you don’t have to sign up with iTunes to get one song, but you can still put that cap to use.”

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