Apple advertising agency TBWA\Chiat\Day last night was given the Grand EFFIE Award for its work on the iPod “Silhouettes” ad campaign. “Our Grand EFFIE winner honors a product at the forefront of popular culture complemented by a creative, breakthrough marketing campaign that has proven to skyrocket sales,” said Mary Lee Keane, Executive Director of the New York American Marketing Association.
In addition to the Grand EFFIE, TBWA\Chiat\Day walked away with three Gold EFFIEs (two for iPod and one for Nissan), two Silvers (Adidas and Infiniti) and one Bronze (Nextel), bringing their total awards to seven. The EFFIE awards, now in their 37th year, are the “only award program that recognizes effective advertising and marketing campaigns that have achieved market place results.”
