In Twitter’s first annual #TwitterAwards, the social network has presented Apple with the Gold #Customer Award for its highly successful launch of the @AppleSupport Twitter account in 2016 — the first time Apple has operated any kind of official support account on a social networking site. In publishing the award, Twitter noted that the @AppleSupport account has “received outstanding customer feedback and generated more than 150,000 likes and Retweets since its launch in March 2016” effectively placing it number one among all of the support accounts from various companies on Twitter for average engagements. Twitter also commended Apple for jumping into conversations with customers to offer assistance and its use of rich media in responses.