All 254 U.S. Apple Stores have now implemented Apple’s iBeacon technology, the Associated Press reports.
Starting today, customers using the Apple Store app can benefit from in-store notifications as they move around the store, providing information such as orders ready for pick-up, iPhone upgrade eligibility, store events, and more. Notifications can differ based on where a customer is inside the store.
The app will switch to “in-store” mode once a customer enters the Apple Store, provided that it has been set to allow location tracking and in-store notifications and Bluetooth are enabled on the iPhone.