U2 talk iPod strategy

A Rolling Stone article reveals that rock band U2 accepted no money for Apple’s iPod+iTunes ad that features its new single “Vertigo.” The band will, however, get royalties on the special edition U2 iPod. U2 manager Paul McGuinness said, “The commercial was an attractive idea because iTunes was already selling our music, and the amount Apple will spend for airtime is out of reach for the record business.” In the article, U2 lead singer Bono called the iPod “the most interesting art object since the electric guitar in terms of music.”

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