UK Apple TV adds Sky Movies, Entertainment to Now TV

Sky Entertainment has augmented its Now TV streaming service for Apple TV for users in the UK, going beyond Sky Sports to add access to Sky Movies and Sky Entertainment. As of now, Sky customers can select from three packages, with Movies and Entertainment requiring a monthly fee and Sports available on an individual 24 hour pass basis. Sky has announced that it will increase the price of its Movies and Entertainment packages next month by £1-£2.