UK Apple TV users get Sky Sports channel

Apple has added a Sky Sports channel to Apple TV in the U.K. The channel, from Now TV, enables viewers to purchase access to live sporting events on an as-needed basis. To the best of our knowledge, this appears to be the first permanent, international-only Apple TV channel. A Sky Sports Day Pass offers 24 hours of sports coverage from six channels for £9.99. [via Engadget]

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