The Universal Music Group has confirmed reports that it will not renew its long-term iTunes contract. The label responded in a statement, which said, “Universal Music Group has decided not to renew its long-term agreement for Apple’s iTunes service. Universal Music Group will now market its music to iTunes in an ‘at will’ capacity, as it does with its other retail partners.” Macworld UK reports that in addition to variable pricing, Universal wants to be able to offer certain tracks and certain bands exclusively through other, competing online music services, in an effort to lessen Apple’s control of online music sales. Apple has yet to comment on the statement.
Universal confirms iTunes non-renewal