USA Today, others to run iPad-specific ads

USA Today, along with several other large companies, is preparing to run online advertisements specially-formatted for the iPad. The company will run its ads through mobile ad platform AdMarvel, which teamed up with rich media advertising firm PointRoll—owned by Gannett, which also owns USA Today—to create the ads. Max Mead, VP of business development at PointRoll, said that the iPad “has a large enough screen that you can do more with an ad. With an expandable ad, it’s almost the size of a sheet of paper or a desktop screen.” Mead said USA Today will join “an automaker, a large retailer, a large CPG conglomerate, and a pretty large hotel chain” in launching iPad-formatted ads. “You could very easily run pretty much the same ad as you do on the iPhone on the iPad,” explained Mead, “but that would not really be fully leveraging the potential…You have an opportunity on the iPad to do a lot more.” [via AppleInsider]

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