Verizon attacks iPhone with new ‘Droid’ campaign

Verizon has launched a new TV ad campaign and matching website for its upcoming “Droid” Android phone, directly attacking the iPhone using a list of features that are unavailable on Apple’s handset but which will be available on Verizon’s upcoming device. The ad uses an Apple-like presentation of text on a plain white background with upbeat music playing in the background, beginning each statement with “iDon’t.” Examples used in the commercial include “iDon’t have a real keyboard,” “iDon’t run simultaneous apps,” “iDon’t allow open development,” and “iDon’t have interchangeable batteries.” The commercial ends with the slogan “Droid Does,” and notably does not feature the Verizon logo. The commercial can be viewed in embedded form below.