Verizon posts first iPhone 4 TV commercial

Verizon Wireless has posted to YouTube its first television commercial for the iPhone 4. The commercial, which is devoid of Apple products save for a brief glimpse of a Magic Mouse and Apple keyboard, shows a variety of clocks ticking, some with people watching them count down. As they slowly approach 12:00, a voiceover says, “To our millions of customers who never stopped believing this day would come, thank you.” The commercial ends with Apple’s logo and iPhone 4 type on a white background, followed by the Verizon logo, the “It Begins” slogan, the 2.10.11 launch date, and Verizon’s “Rule the Air” logo. Notably, the spot represents the first such iPhone commercial to air in the U.S. that was seemingly created by the phone’s carrier and not by Apple itself.

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