Verizon has announced that starting this Thursday, August 13, it will no longer subsidize phones for new subscribers, leaving new customers left with the options to buy their phones outright or spread out the payments with the company’s device payment option. The company is also doing away with two-year contracts in favor of a simplified monthly billing format. Verizon said current customers can keep their existing plan or move onto the new plan, but notes that “some restrictions” will apply. The move is aimed more at making cellular plans easier to understand than at providing a better value to customers.

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Dan Pye was a news editor at iLounge. He's been involved with technology his whole life, and started writing about it in 2009. He's written about everything from iPhone and iPad cases to Apple TV accessories.