Volvo to showcase Scandinavian artists on iTunes

To coincide with the launch of iPod connectivity in its 2005 model line, Volvo announced today that it will showcase music from Scandinavian artists on the iTunes Music Store. The car company will present a live music event in Times Square to launch “nu: the sounds of new Scandinavia” on March 23, with music available on the iTunes Music Store to help promote developing Scandinavian artists. Volvo’s “nu” will feature a monthly 12-song compilation, and select tracks will be available for free.

The Volvo iPod Adapter will be available for S60, S80 and V70/XC70 models and will connect by plugging an iPod into a cable located in the car’s armrest compartment. The Volvo S40, V50 and XC90 feature a dashboard mounted FM transmitter. The Volvo iPod Adapter allows users to listen and control their music through their Volvo sound system and steering wheel controls.

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