A newly developed website, Lovemarks.com, encourages consumers to vote and comment on the brands/products they have fallen in love with or couldn’t live without. Website editor Stephen Olsen says, the Apple iPod is sitting at number seven on the new Saatchi & Saatchi website for brands that deserve a “special Valentine”. If you love your iPod, let them know.” There are monthly prizes for the most evocative, true-to-experience stories and comments. A grand prize of the North American Car of the Year, the Toyota Prius, will be awarded to the story that best captures why and how a particular Lovemark has won your “Loyalty Beyond Reason”. This competition runs until May.
Update: The iPod has moved up to no. 2 and Apple is no.1 on the lovemarks popularity list.