Warner Music Group digital strategy chief Michael Nash said today that the major record labels could easily cut off the iTunes Music Store if Apple CEO Steve Jobs doesn’t budge in the song pricing battle.
“What if Jobs says 39 cents or 29 cents per download—what then?” Nash asked during a panel discussion at the CTIA Telecomms Show. “The industry can say, OK we’ll cut him off—very few people people buy music from digital downloads.” The music executive said Jobs will have to find another way to help sell iPods. “[Jobs] will figure out another model,” he said.
Nash also said that the music industry has let Apple get away with too much dominance in paid digital downloads. “The industry got together and said ‘We don’t want another MTV’. Well, now we’ve got another MTV, in Apple. And we have to deal with it,” he said.
Update: The Register has now corrected its story, saying that it wrongly attributed the remarks to Nash. “These remarks were made by another panelist, Kenneth Hertz, partner at Goldring Hertz and Lichtenstein LLP, a law firm representing major recording industry artists,” the site now says.