Warner Home Video has unexpectedly unveiled an alternative to Apple’s iTunes Digital Copy program with the Blu-ray release of its movie 10,000 BC. iTunes Digital Copy, which first debuted via a partnership between Apple and Twentieth Century Fox, provides customers who purchase a DVD or Blu-ray disc with an additional, iTunes-compatible digital copy of the movie. As noted on Warner’s 10,000BC web site, the Blu-ray Disc version of the film provides buyers with an iTunes-ready Digital Download rather than an on-disc add-on due to capacity constraints, the first time that the extra has been offered as a download. According to a report, the iTunes-ready file will not be offered on the DVD version of the film. Apple unveiled the iTunes Digital Copy program in January; since then, Lionsgate has also announced its intentions to include iTunes Digital Copies on select DVD and Blu-Ray releases. Neither Apple nor Warner has released any official announcement regarding the partnership.
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.