At the 2003 Jupiter Plug.IN Conference & Expo, Peter Lowe, Apple’s Director of Marketing for Applications and Services addressed attendees at the keynote address, and mentioned several items in regards to iTunes.
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“We fundamentally believe subscriptions are the wrong path…that’s not what consumers are doing offline…they want to buy downloads.
If digital distribution is about one thing, it is about being simple…as simple as a CD player…and it needs to be consistent….take the “but” out of it.
We believe Web is not the best interface to enjoy music…
Apple for Windows is on track to launch by the end of this year…Usage rules for Windows version of iTunes: certainly it is our intention to have the broad music rights…
Out of all our iTunes sales, 46 percent has been sold as albums..the disintegration of the album has not happened, contrary to what people are saying…”
.
If digital distribution is about one thing, it is about being simple…as simple as a CD player…and it needs to be consistent….take the “but” out of it.
We believe Web is not the best interface to enjoy music…
Apple for Windows is on track to launch by the end of this year…Usage rules for Windows version of iTunes: certainly it is our intention to have the broad music rights…
Out of all our iTunes sales, 46 percent has been sold as albums..the disintegration of the album has not happened, contrary to what people are saying…”
.
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