Wired: Antipiracy Ad Debuts on Grammys

“The television ad, to debut during Sunday night’s Grammy broadcast, depicts a teenager downloading a song from the Internet while a crowd dances inside a nightclub.

When the teen completes transferring the song file to her computer, the music and the lights at the club suddenly turn off, leaving clubgoers confused over who pulled the plug on their fun. The ad closes on the Web address for the organization’s information site.”

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