At the grand opening of the new Apple store in San Francisco, the iPod product manager, Danika Cleary, tried to persuade me to check one out, but I refused.
‘No thanks, I don’t want to hold it,’ I told her. ‘I don’t even want to look at it, because then I’d have to buy one.”
I know the seductive power of Apple’s products, and the iPod mini gives off irresistible ‘buy me’ vibes. The mini casts a spell, a shopping hex that pulls you irresistibly toward the cash register.”