Wired editor succumbs to iPod mini

“For several weeks I’ve been avoiding the iPod mini like a nasty disease.

At the grand opening of the new Apple store in San Francisco, the iPod product manager, Danika Cleary, tried to persuade me to check one out, but I refused.

‘No thanks, I don’t want to hold it,’ I told her. ‘I don’t even want to look at it, because then I’d have to buy one.”

I know the seductive power of Apple’s products, and the iPod mini gives off irresistible ‘buy me’ vibes. The mini casts a spell, a shopping hex that pulls you irresistibly toward the cash register.”

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