Wired: Give the DJs What They Want

For all the DJs out there… wouldn’t it be nice to have pitch control on your iPod for mixing live sets? Wired magazine (August 2003) reports that Apple invited world famous DJ, Ritchie Hawtin to perform at the opening of the Soho NY store, but Hawtin’s mixes were ‘choppy’ due to the lack of pitch control on the dualing iPods.

“At Hawtin’s SoHo appearance – and at some sets by other DJs at Apple’s 53 retail outlets – rumors circulated that he might get his wish. Don’t trade in your needles yet, though. ‘We can’t confirm that pitch control will be a feature,’ says an Apple spokesperson. ‘But DJs are a constituency we’re interested in reaching.’”
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