Wired: Give the DJs What They Want

July 12, 2003 10:57 pm UTC
by Dennis Lloyd

For all the DJs out there… wouldn’t it be nice to have pitch control on your iPod for mixing live sets? Wired magazine (August 2003) reports that Apple invited world famous DJ, Ritchie Hawtin to perform at the opening of the Soho NY store, but Hawtin’s mixes were ‘choppy’ due to the lack of pitch control on the dualing iPods.

“At Hawtin’s SoHo appearance – and at some sets by other DJs at Apple’s 53 retail outlets – rumors circulated that he might get his wish. Don’t trade in your needles yet, though. ‘We can’t confirm that pitch control will be a feature,’ says an Apple spokesperson. ‘But DJs are a constituency we’re interested in reaching.’”

Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.

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