Wired News: iPod is a ‘must have’ for back-to-school

“During the summer, Apple became one of the coolest companies in America. At least that’s what youth marketing experts who follow the tastes of teenagers say.

Thanks to the iPod, the iTunes Music Store and the PowerMac G5, Apple is one of the hottest companies in youth culture, say so-called “cool hunters,” researchers who track buying trends among young people. […]

This fall, the iPod is the No. 2 ‘must have’ item for the back-to-school season, right after new shoes, according to Look-Look’s August youth culture newsletter. A new computer or laptop comes third on the list, specifically an iMac or PowerMac G5.”

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