“During the summer, Apple became one of the coolest companies in America. At least that’s what youth marketing experts who follow the tastes of teenagers say.
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Thanks to the iPod, the iTunes Music Store and the PowerMac G5, Apple is one of the hottest companies in youth culture, say so-called “cool hunters,” researchers who track buying trends among young people. […]
This fall, the iPod is the No.
2 ‘must have’ item for the back-to-school season, right after new shoes, according to Look-Look’s August youth culture newsletter. A new computer or laptop comes third on the list, specifically an iMac or PowerMac G5.”
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