Wired Magazine’s Editor-in-Chief Chris Anderson, speaking at the Technology, Entertainment and Design (TED) 2010 conference, has revealed that the publication plans to release its content for the iPad by summer. “I’m from the media world,” Anderson said, “and as you may have heard, we have lots of questions about our future.
The good news is I think we found part of the answer…. We think this is a game changer.” Anderson explained that the iPad allows periodicals for the first time to offer digital content with the same values and artistic range of print magazines.
The new digital edition was demonstrated on a large touchscreen-capable display, and offered both single and two-up page views, depending on orientation, as well as a thumbnail view, and interactive media and advertisements. Interestingly, Wired’s creative director, Scott Dadich, worked with Jeremy Clark of Adobe to developer the iPad edition, a process which has been ongoing over the last six months.