Apple shelved its plans to produce a television set “more than a year ago,” The Wall Street Journal reports. The idea was abandoned “after nearly a decade of research.” Investor Carl Icahn said he expects to see an ultra-high-definition TV coming from Apple in 2016, but people familiar with the matter said Apple executives pulled the plug on a TV project after finding little in the way of breakthrough features to add to a product that would be entering an already crowded and competitive market.
An ultra-high-definition screen and video calling features didn’t meet Apple’s standards for entering a new product area, where Apple typically likes to be able to provide innovative technology and easier-to-use software. While both Steve Jobs and current CEO Tim Cook have expressed an interest in TV, Apple’s focus has turned to redesigning the Apple TV and creating its own cable TV streaming service.
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