In its negotiations with book publishers, Apple has been pushing for e-book pricing in the range of $10-$15, according to a new report. Citing publishers that have met directly with Apple, the Wall Street Journal reports that Apple is asking publishers to set two price points—$12.99 and $14.99—for hardcover best sellers, with fewer titles offered for $9.99. Under this scheme, publishers would set their own book prices, with Apple taking a 30% cut, the same it takes for regular paid apps published and sold on the App Store. The report also states that Apple was in “11th-hour” negotiations with publishers, some of which are hesitant to sign up with Apple due to the fact that they would receive lower per-book revenue than they do from Amazon, which is taking a loss on many of its $9.99 offerings. Apple is expected to announce details of its tablet device at its special media event later today.
WSJ: Apple seeking $10-$15 e-book pricing
Charles Starrett
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.