A new report suggests that some third-generation iPad owners are finding their LTE connections help highlight the limited nature of their data plans. The Wall Street Journal reports that a number of users have already burned through their monthly data allotments just days after receiving their new device. Streaming video is given primary blame for the issue, but should be expected by users; since LTE can deliver data speeds similar to—if not faster than—home Wi-Fi, content providers are streaming higher-quality videos to the devices, which in turn uses more data. Confusing matters further is AT&T’s decision to label its HSPA+ network “4G”, as videos delivered over that network still arrive in a highly compressed, 3G-ready form. As noted in the report, AT&T is considering a plan through which app developers and content providers would cover the bill for customers’ data usage; the charges would likely be passed on to the consumer in the form of advertising or in-app subscriptions.