iLoungeiLounge
    Facebook Twitter Instagram YouTube LinkedIn RSS
    • About Us
    • Contact Us
    • Privacy Policy
    • Terms Of Use
    Facebook Twitter Instagram YouTube LinkedIn RSS
    iLoungeiLounge
    • News
      • Apple
        • AirPlay
        • iCloud
        • iTunes
        • HealthKit
        • HomeKit
        • HomePod
        • iOS 13
        • Apple Pay
        • Apple TV
        • Siri
      • AirPods Pro
      • Apps
        • Apple Music
      • Rumors
      • Humor
      • Technology
        • CES
      • Articles
      • Web Stories
    • iPhone
      • iPhone Accessories
    • iPad
    • iPod
      • iPod Accessories
    • Apple Watch
      • Apple Watch Accessories
    • Mac
      • MacBook Air
      • MacBook Pro
    • Reviews
      • App Reviews
    • How-to
      • Ask iLounge
    • Daily Deals
    iLoungeiLounge

    Xbox project founder: Apple could ‘kill’ consoles

    By Phil DzikiyMay 19, 2021 10:48 pm UTC

    Nat Brown, “a founder of the original xBox project at Microsoft” who “gave it its name,” has suggested in a blog post that Apple could easily turn the Apple TV into an open game console, taking advantage of the still-poor Xbox user and developer experience to rapidly conquer the market. “Apple, if it chooses to do so, will simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem for Apple-TV [sic],” Brown wrote. “I already make a lot of money on iOS – I will be the first to write apps for Apple-TV when I can, and I know I’ll make money.”

    According to Brown, “The current numbers already say a lot, even with Apple-TV not already an open console: 5.3M sold units in 2012, 90% year-over-year growth — vs. xBox 360 — about 9M units in 2012, 60% YoY decline,” though the Xbox 360 is notably nearing the end of its life cycle. Brown argues that a “console-capable” Apple TV could benefit indie developers as well as users, who would jump at a chance to get away from Xbox’s confusing menus, loading times, and poor online marketplace for software, which hides smaller titles in an area without any promotion. Microsoft and Sony are both expected to announce next-generation game consoles this year, but at price points significantly higher than the Apple TV’s, which Brown suggests could become more expensive while still undercutting rivals.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Phil Dzikiy
    Phil Dzikiy
    • Twitter

    Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.

    Latest News
    Get a Magic Keyboard for Your 12.9-inch M2 iPad Pro at Nearly Half Off
    Apple’s ‘Back to School’ Promo expected with new Mac launch
    ‘Ted Lasso’ merchandise now available at Apple Park Visitor Center
    WGA plans on disrupting Apple’s WWDC event
    SOS on iPhone: What Does it Mean and How to Fix it
    Get an $80 Discount on the Sennheiser Momentum 4 ANC Headphones
    Museum of modern art hosts Apple TV+ ‘Crowded Room’ premiere
    iOS 17 May bring significant Siri changes

    iLounge logo

    iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond. iPod, iPhone, iPad, iTunes, Apple TV, and the Apple logo are trademarks of Apple Inc.

    Contact Us: [email protected]

    Tel: +1302-208-9669

    iLounge, 2810 North Church Street, Wilmington, Delaware, 19802, United States.

    • Contact Us
    • Submit News
    • About Us
    • Forums
    • Privacy Policy
    • Terms Of Use
    This website is not affiliated with Apple Inc.
    iLounge © 2001 - 2023. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.