Yahoo is attempting to make its search engine the default option on Apple’s iPhone and iPad Safari browsers, Re/Code reports. Though it is a major goal for Yahoo, it “has not happened as yet officially and no deal is imminent.” Currently, Google is the default search on iOS, though users can change that to Yahoo through setting adjustments.
Yahoo CEO Marissa Mayer reportedly has the attention of some Apple executives, including SVP of design Jony Ive. One source said “it will take more than pretty pictures” to get Apple to switch from Google as the default browser, as Apple aims for providing a top-notch user experience.
It’s notable that Apple already uses Yahoo to power its iOS weather and stocks apps..