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News › Apps › Apple Music

AppleApple Music

Zane Lowe unsure about future of Beats 1

Last updated: May 14, 2021 3:18 pm UTC
By Dan Pye
Zane Lowe unsure about future of Beats 1

During a conversation with his former BBC boss, Beats 1 DJ Zane Lowe expressed some doubts about the future of Apple Music’s flagship radio station, The Telegraph reports. When Ben Cooper, controller of BBC’s Radio 1, asked Lowe if Apple Music needed Beats 1, Lowe candidly responded, “I’m not sure it does,” before going on to call the station a work in progress.

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Zane Lowe unsure about future of Beats 1

Lowe left Radio 1 after more than a decade there and relocated his family to Los Angeles to take over hosting duties for Beats 1, but with Apple Music’s free trial period winding to a close for many users the host hinted at uncertain times ahead. “We’re working this out, time will tell,” he said.

“We’ve been going three months, I don’t have the answers. I hope that there’s a place for it.” Apple has started sending notifications to Apple Music users whose free trials are ending in the hopes of converting those users into paid subscribers and is in the beta testing stage of making the service available on Android phones, but even Apple Music’s early successes have been met with skepticism from the music industry and Apple’s leaders have publicly admitted the app still needs work.

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