Native Union’s new Moshi Moshi 03 ($130, aka MM03) is one of those “just makes sense” ideas — a completely wireless Bluetooth telephone that enables iPhone owners to answer phone calls even if their devices have been docked or just forgotten somewhere up to 30 feet out of reach. It’s attractively designed, not completely crazy in price, and comes with both an integrated rechargeable battery and a wall charger. In concept, it’s significantly better than Native Union’s earlier Moshi Moshi 02, which ran wires between the iPhone and the base, then the base and the handset. Yet in execution, Moshi Moshi 03 winds up falling short of its potential, and is considerable harder for us to recommend than we’d hoped.

Review: Native Union Moshi Moshi 03 – MM03

We really wanted to love Moshi Moshi 03. The design of this wireless telephone is pretty close to gorgeous, taking the boxy base and gently curved handset of MM02 and replacing their soft touch rubber with a glossy plastic finish, adding volume buttons to the handset alongside the call stop/start button, and cleanly implementing both charging pins and a color-matched wall charging cable. The roughly 9.7” by 2.8” base is perfectly weighted to feel substantial, and occupies just enough space to stand out on a professional user’s desktop. Some users may prefer the matte-styled finish of the MM02 to the polished MM03, but both phones are available in white or black color schemes, and they both look modern and attractive.


Review: Native Union Moshi Moshi 03 – MM03

During 10 days of testing, the basics of MM03’s implementation offered very little to complain about. It’s slightly inconvenient that it needs to be turned on again after automatically shutting off when the paired Bluetooth device leaves the area, but this is a fair compromise in the name of battery conservation—the same as with most Bluetooth wireless accessories. And on occasion, it’s easy to confuse the speaker and microphone sides of the handset, which are differentiated only by radiating arcs near the speaker and circles near the microphone, plus the presence of charging pins closer to the mic. The fact that the power cord connects to the base near the top speaker side rather than the bottom microphone and charging side adds to the modest confusion, but can be learned around. Power to the base is indicated with a white light on the top next to the power cable port; power for the phone with a flashing light dead center on the handset’s top, and an off-centered blue light underneath.


Review: Native Union Moshi Moshi 03 – MM03

Controlling MM03 is simple, and to its credit enables users to tap the potential of the Voice Control features of the iPhone 3GS. The circular center button can be held down briefly to power the handset on or off, tapped to start or stop calls, and double-tapped to redial your prior caller. A tap of the plus button increases the volume, while holding it activates iPhone 3GS Voice Control, enabling you to dial contacts or numbers with this iPhone model—and presumably the upcoming iPhone 4—by just waiting for the beep, then speaking the contact name or a phone number. Finally, tapping the minus button decreases the volume, while holding it activates multi-phone pairing. Holding the center button for an extended period of time on initial power-up activates normal single-phone pairing; pairing is indicated on the handset with alternating red and blue flashing lights, and achieved quickly on the iPhone with a tap of the “pair” button, reestablishing contact between the devices automatically after the MM03 is turned on.


Review: Native Union Moshi Moshi 03 – MM03

The real problems began with the list of paired Bluetooth devices MM03 could work with. Initially, we thought that it was capable of being used with the iPhone, iPad, and Bluetooth-equipped versions of the iPod touch, but it’s not: as a monaural headset, it works solely with the iPhone—for now, at least, even iOS 4-equipped iPod touches can’t pair with MM03 for Skype, with iPads subject to the same limitation. In other words, it’s only a third as iOS-device compatible as MM02, which is a huge shame given how much more convenient it would be than attaching a headphone cable to the iPod touch and iPad for VoIP calling and other purposes. This leaves MM03 as a wireless handset solely for use with devices that are already, themselves, wireless handsets—and uniformly smaller, at that. It also doesn’t work for music streaming purposes, or for non-cellular, Skype phone calls with current model iPhones. Thus, the only reason to want MM03 is to replace the need to hold a cell phone with something more traditionally shaped, radiating only Bluetooth-frequency radio signals, and capable of using its own battery while the iPhone is docked or idling elsewhere.


Review: Native Union Moshi Moshi 03 – MM03

Unfortunately, outgoing sound quality also turned out to be an issue with MM03: callers reported that it was a noticeable step down from the MM02, which was a little below the performance level of the iPhone’s integrated mic. In some of our tests, MM03 stripped out enough treble from our voices to leave outbound audio sounding bass-heavy; in others—with another Bluetooth device nearby but not paired with anything—the audio became noticeably fragmented and harsh-sounding. Under the best conditions, MM03’s rendition of voice was described as “passable” and “acceptable,” but not good or great. Callers sounded fine to us, though the top volume level only rivaled the iPhone’s own integrated front speaker, rather than exceeding it.


Review: Native Union Moshi Moshi 03 – MM03

Very few accessories arrive here for testing at an A level of excitement and anticipation, only to wind up with C-level “okay” ratings, but the reality of Moshi Moshi 03 is different enough from its initial appeal to merit that sort of whipsawing: Native Union has wrapped a decent Bluetooth headset in an atypically lust-worthy package. iPhone users—the people who have the least need for a full-sized wireless telephone, but might be convinced to use one with great sound quality—will find it to be sharp-looking but only decent sonically, while iPod touch and iPad users who might love to add a standalone telephone option to their devices will be shut out. Thus, although the wired MM02 might not be as convenient to physically connect all the time, it works with more devices and more applications and sells for half the price, reasons it rates our strong general recommendation while the more expensive MM03 falls short. Here’s hoping that Native Union and Apple come up with more compatible hardware and software solutions in the near future.

Our Rating


Company and Price

Company: Native Union


Models: MM03

Price: $130

Compatible: iPhone (all)

Jeremy Horwitz

Jeremy Horwitz was the Editor-in-Chief at iLounge. He has written over 5,000 articles and reviews for the website and is one of the most respected members of the Apple media. Horwitz has been following Apple since the release of the original iPod in 2001. He was one of the first reviewers to receive a pre-release unit of the device, and his review helped put iLounge on the map as a go-to source for Apple news.