First Look: SwitchEasy Pure(AR), PureProtect, PureReflect + PurePrivacy for iPhone 4 + iPod touch 4G

By
Jeremy Horwitz
|
July 26, 2010 11:04 am UTC

Updated from prior, similar products for the iPhone 3G/3GS, SwitchEasy’s new Pure(AR), PureProtect, PureReflect + PurePrivacy for iPhone 4 are four different screen protectors in a total of seven separate bundled packages. Interestingly, SwitchEasy sells each type of protector at the same $13 price, but varies the number of protectors in each package, as well as selling “+” versions for $18 with more protectors for those who need spares. Pure(AR) is also known as PureAntiReflect — a matte anti-glare solution — and sold in the $13 version with two screen films, or with four films for $18. Pure(AR) notably has a very noticeable prismatic effect on the iPhone 4 screen. PureProtect is a traditionally glossy screen protector with three films for $13 and six films for $18, and PureReflect is a mirror-finished version sold one unit for $13 or two for $18. Finally, there’s PurePrivacy, a four-way (“360 degree”) screen-tinting film that’s sold solely in a one protector for $13 package, without a + version; it’s quite aggressively priced for privacy film. Every package includes one screen cleaning cloth and a plastic applicator card. Updated November 4, 2010: The Pure series has been released for the iPod touch 4G as well, minus only PurePrivacy.