Last year, iTunes 11 introduced a new “Home Videos” category, providing a great way—in principle—to use iTunes for storing personal videos and syncing them with other Apple devices without cluttering up the main “Movies” category. Unfortunately, it wasn’t until the release of Apple TV 6.0 and iOS 7 that the category become fully supported across all of Apple’s current hardware devices.
The “Home Videos’ category will remain hidden in iTunes and on other devices until you actually place something in it; to categorize a video as a “Home Video” simply import it into the main “Movies” section and then open the properties by selecting it and choosing File, Get Info, selecting the Options tab and setting the Media Kind field to “Home Video.”
You’ll need to sync the video to any iOS devices the old-fashioned way, since iCloud doesn’t support non-purchased video content, at which point a new “Home Videos’ button should appear in the iOS “Videos” app.