If you’ve had your iPhone for very long, odds are you’ve noticed that it isn’t shy about reminding you that you’ve got an incoming text or MMS message that you haven’t gotten around to looking at—a problem that can sometimes lead to you thinking you have more messages than you really have. There’s a simple way to take control of this potentially aggravating feature, however. Open up the Settings app, tap on Messages, and then tap on Play Alert Tone. From here, you can bring the number of times it will alert you down to once or twice, or crank things up ‘til it’s going off 10 times for each text, or enough to make you sound like the most popular person in the room.