Apple advertising arm recommends holding off on Twitter campaigns for now

Samantha Wiley
By Samantha Wiley  - Senior News Editor
Apple Advertising Arm

Apple’s ad agency partner recently sent a memo to its clients to stop campaigns on social media Twitter until the platform establishes safety and trust protocols.

Twitter has been thrown into a mess lately, with verification becoming an issue. People have been impersonating famous individuals and brands, which has caused a lot of problems to surface. Apple ad partner Omnicom suggested that clients not spend any of their advertising money on Twitter in the ‘short term’.

Apple Advertising Arm

Omnicom Media Group warned its clients about concerns in Twitter’s safety and trust teams, as well as the slew of resignations that have hit the company since Elon Musk took over. The memo said that evidence that shows client brand safety has ‘risen sharply’, and that they recommend pausing activity until the platform has reintroduced safeguards to ‘retain control of its environment’.

Major brands have exited Twitter in terms of ad spend, including United Airlines, REI, Deutsche Bank, General Mills, and more.

By Samantha Wiley Senior News Editor
Samantha is a senior news editor at iLounge. She has been covering the technology industry for over five years, writing about Apple, Google, and other major companies. Samantha has also worked as a reporter and editor for several other publications.