iLoungeiLounge
  • News
    • Apple
      • AirPods Pro
      • AirPlay
      • Apps
        • Apple Music
      • iCloud
      • iTunes
      • HealthKit
      • HomeKit
      • HomePod
      • iOS 13
      • Apple Pay
      • Apple TV
      • Siri
    • Rumors
    • Humor
    • Technology
      • CES
    • Daily Deals
    • Articles
    • Web Stories
  • iPhone
    • iPhone Accessories
  • iPad
  • iPod
    • iPod Accessories
  • Apple Watch
    • Apple Watch Accessories
  • Mac
    • MacBook Air
    • MacBook Pro
  • Reviews
    • App Reviews
  • How-to
    • Ask iLounge
Font ResizerAa
iLoungeiLounge
Font ResizerAa
Search
  • News
    • Apple
    • Rumors
    • Humor
    • Technology
    • Daily Deals
    • Articles
    • Web Stories
  • iPhone
    • iPhone Accessories
  • iPad
  • iPod
    • iPod Accessories
  • Apple Watch
    • Apple Watch Accessories
  • Mac
    • MacBook Air
    • MacBook Pro
  • Reviews
    • App Reviews
  • How-to
    • Ask iLounge
Follow US

News

News

Apple Car could be services-supporting, says analyst

Last updated: Dec 25, 2020 9:46 am UTC
By Abhay Ram
Apple Cars

Apple Car is once again in the news as Reuters appears to have gained some information from sources. However, Goldman Sachs analyst Rod Hall believes that Apple Car could be a “services-supporting” product instead of a regular car. Apple has years of experience in building hardware and software but has also recently invested heavily in services as well. 

Advertisements

Goldman Sachs analyst says that Apple has expertise in building “battery technology” for its tech products such as the iPhone, the iPad, and the Mac. He also adds that the company has experience in managing power across its products which could turn out to be an advantage for Apple in building a battery powered car.

Apple Cars

“Given the potentially low profit opportunity for Apple, a key question in our opinion is why Apple is attracted to autos,” writes Hall. Major automakers struggle to survive; Tesla struggled for years to stay afloat in the very competitive auto industry.

Advertisements

Years of experience in tech will be a boon

This year, Apple added LiDAR sensors to its iPad Pro and iPhone 12 Pro models to improve augmented reality (AR) experiences and also to improve low-light photography. Rod Hall says that carmakers are currently working on bringing the same technology to cars. If and when, Apple makes a car, its experience in LiDAR will be helpful.

New Apple iPad Pro
iPad Pro with LiDAR

“We understand that a car is a different type of platform, but we wonder if these platforms might evolve to allow Apple to participate in a different way which provides a lot of the platform position benefits without the potential negative financial implications of competing in the lower margin auto hardware arena,” adds Hall.

Rumors about Apple making its own cars have been flying around since 2013. Major news publications carried stories which suggested that the company had started a secret project titled “Project Titan”. However, it was reported last year that a team of 190 employees working on the much talked “Apple Car” had been shelved.

Advertisements

Latest News
The 13-inch M4 MacBook Air 256GB is $150 Off
The 13-inch M4 MacBook Air 256GB is $150 Off
1 Min Read
New Dynamic Island to Have ‘Significant’ Upgrades
New Dynamic Island to Have ‘Significant’ Upgrades
1 Min Read
Samsung Might Not Include a ‘Plus’ Phone Model Next Year
Samsung Might Not Include a ‘Plus’ Phone Model Next Year
1 Min Read
The 128GB iPad Mini 7 Wi-Fi is $120 Off
The 128GB iPad Mini 7 Wi-Fi is $120 Off
1 Min Read
New Apple TV+ ‘Chief of War’ Trailer Released
New Apple TV+ ‘Chief of War’ Trailer Released
1 Min Read
New ‘Improved’ Vision Pro to Launch This Year
New ‘Improved’ Vision Pro to Launch This Year
1 Min Read
‘The Morning Show’ Season 4 Premieres on September
‘The Morning Show’ Season 4 Premieres on September
1 Min Read
The AirPods Pro 2 is $100 Off
The AirPods Pro 2 is $100 Off
1 Min Read
OLED MacBook Pro to be Delayed
OLED MacBook Pro to be Delayed
1 Min Read
‘Trash Can’ Mac Pro Moves to the Apple Vintage List
‘Trash Can’ Mac Pro Moves to the Apple Vintage List
1 Min Read
Next Apple Studio Display Slated for 2026
Next Apple Studio Display Slated for 2026
1 Min Read
The 11-inch M3 iPad Air WiFi 128GB is $120 Off
The 11-inch M3 iPad Air WiFi 128GB is $120 Off
1 Min Read

iLounge logo

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond. iPod, iPhone, iPad, iTunes, Apple TV, and the Apple logo are trademarks of Apple Inc.

This website is not affiliated with Apple Inc.
iLounge © 2001 - 2025. All Rights Reserved.
  • Contact Us
  • Submit News
  • About Us
  • Forums
  • Privacy Policy
  • Terms Of Use
Welcome Back!

Sign in to your account

Lost your password?