Apple CEO Tim Cook recently went on social media to promote an interview with Runner’s World and Jay Blahnik, VP of fitness technologies.

Time to Run

In the interview, Blahnik revealed the inspiration that went on to the ‘Time to Run’ feature. He mentioned that the aim was to help runners ‘do more’. In relation to the ‘Time to Walk’ feature, which encourages people to get up and move, ‘Time to Run’ had a goal of making runners who ‘do a little’ get more done.

The Apple VP said that the inspiration was to establish the habit of running with a bit of coaching, a bit of variety and a bit of adventure. ‘Time to Run’ was to motivate people to run and make the activity easier so they would do it more often.

‘Time to Run’ is an offshoot of the Apple Fitness+ feature ‘Time to Walk’ and was launched recently in Miami Beach, Washington DC, Brooklyn and London, with more cities on the way.


Samantha is a senior news editor at iLounge. She has been covering the technology industry for over five years, writing about Apple, Google, and other major companies. Samantha has also worked as a reporter and editor for several other publications.