Software and Services VP Eddy Cue mentioned in an interview that Apple TV+ will be emphasizing quality titles rather than quantity.
Cue stated to The Times that Apple will be working to create the best content rather than the most. Nevertheless, the VP tipped his hat to Netflix in their ability to churn out new content so that their subscribers are overwhelmed on what to watch.
Come launch time Apple is expected to release several original shows from renowned creators JJ Abrams, Steven Spielberg and Oprah Winfrey. It’s still not clear whether they will have 3rd-party movies and TV shows. The lineup focuses in on U.S. audiences, unlike its competitor Netflix that offers something for the world.
Cue discussed that the team had to recruit Zack Van Amburg and Jamie Erlicht, former Sony executives to boost their Apple TV+ content.
Pricing for the service may be revealed in September. In the meantime, Apple is making changes to the TV app and adding it to 3rd party streaming devices such as Amazon and Roku.