iLoungeiLounge
    Facebook Twitter Instagram YouTube LinkedIn RSS
    • About Us
    • Contact Us
    • Privacy Policy
    • Terms Of Use
    Facebook Twitter Instagram YouTube LinkedIn RSS
    iLoungeiLounge
    • News
      • Apple
        • AirPlay
        • iCloud
        • iTunes
        • HealthKit
        • HomeKit
        • HomePod
        • iOS 13
        • Apple Pay
        • Apple TV
        • Siri
      • AirPods Pro
      • Apps
        • Apple Music
      • Rumors
      • Humor
      • Technology
        • CES
      • Articles
      • Web Stories
    • iPhone
      • iPhone Accessories
    • iPad
    • iPod
      • iPod Accessories
    • Apple Watch
      • Apple Watch Accessories
    • Mac
      • MacBook Air
      • MacBook Pro
    • Reviews
      • App Reviews
    • How-to
      • Ask iLounge
    • Daily Deals
    iLoungeiLounge

    iPhones are priced exorbitantly in India: Apple maintains 2% market share

    By Abhay RamSep 26, 2019 2:01 pm UTC

    In 2016, Apple CEO Tim Cook visited India’s two major cities – Mumbai and Hyderabad to work on plans to improve the local sales and also to set up an Apple Maps R&D centre. However, since then there has been no improvement in the sales of Apple products in India. At present, Apple has a meagre 2% market share in the world’s second most populous country.

    iPhones are priced exorbitantly in India: Apple maintains 2% market share

    The problem lies in Apple’s pricing of its products in the country. There’s no doubt that Apple is a premium brand which charges higher compared to other companies for the quality it has to offer. However, most of its products are priced exorbitantly compared to the US and other countries because of heavy import duty and taxes. 

    The Indian government has asked companies like Apple to set-up local manufacturing or assembly plants to skip paying heavy taxes and in-turn improve sales. Apple has indeed set-up a local assembly plant in the tech city of India – Bengaluru which is used to assemble older generation iPhone models like the iPhone 6S and the iPhone X.

    Local assembly could help

    iPhones are priced exorbitantly in India: Apple maintains 2% market share

    In the past, Apple used the Bengaluru plant to assemble the cheaper iPhone models like the iPhone SE, to drive sales with decent amount of success. If Apple could start manufacturing its latest products like the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max along with older generation models like the iPhone XR and the iPhone 8, it could see huge success.

    The local assembly will allow Apple to sell products at the same price it sells its products in the US. However, the falling value of the rupee has also been one of the bigger reasons for the increase in the price of Apple products. Nonetheless, the people of India would be happy to have seen products sell at the same price as in the US.

    One other reason for Apple’s low sales in India is the reason that the average selling price of phones in the country is $200. Whereas Apple’s iPhones are priced way too exorbitantly i.e $700 and $1000. Apple’s strategy of keeping the older generation iPhone priced low has definitely helped the company push sales. If Apple could release low-cost iPhones similar to the iPhone SE,it could see tremendous success. Would it overtake Samsung and other brands? Definitely no but it would be able to at-least have a quarter of the market share which would still be a big win.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Abhay Ram
    • Twitter

    Abhay Ram is a News Editor at iLounge. He has been writing about the Apple ecosystem and accessories since 2010. Abhay's work has been featured in various publications. When he's not writing about all things Apple, you can find him playing video games or enjoying a good cup of coffee.

    Latest News
    The Apple Watch SE 2 Just Got Even More Affordable
    Apple updates App Store Review Guideline
    iOS 17 developer beta released early
    Apple adds a free tier for its developer program
    Get the Wrist-Friendly Logitech MX Vertical Ergonomic Mouse at $29 Off
    iPhone X and iPhone 8 won’t have iOS 17 support
    New 15-inch MacBook Air with M2 chip launches
    Apple reveals Apple Vision Pro headset

    iLounge logo

    iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond. iPod, iPhone, iPad, iTunes, Apple TV, and the Apple logo are trademarks of Apple Inc.

    Contact Us: [email protected]

    Tel: +1302-208-9669

    iLounge, 2810 North Church Street, Wilmington, Delaware, 19802, United States.

    • Contact Us
    • Submit News
    • About Us
    • Forums
    • Privacy Policy
    • Terms Of Use
    This website is not affiliated with Apple Inc.
    iLounge © 2001 - 2023. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.