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News › Apple TV

Apple TV

Apple TV+ falls behind in streaming service survey

Last updated: Jan 27, 2021 7:43 am UTC
By Samantha Wiley
Apple TV+

Apple TV+ has the lowest subscription rate compared to others in the latest JD Power survey.

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81 percent of survey respondents subscribe to Netflix, ahead of Amazon Prime at 65 percent and Hulu at 56 percent. Disney Plus and HBO Max topped number 4 and 5 at 47 percent and 22 percent, respectively. Peacock, a streaming service from NBC came in before Apple TV+ at 18 percent.

Apple TV+

The JD Power survey suggests that streaming enjoyed a surge amid the coronavirus pandemic, with 49 percent of people saying they subscribe to 4 or more services.

Streaming platform spending is up 24 percent in December 2020, with consumers averaging $47 per month.

Measured interest has Netflix at first, with Amazon Prime, Hulu, Disney Plus, HBO Max, Peacock and Apple TV+ going behind.

A survey from MoffetNathan suggests that 62 percent of those who watch Apple TV+ are under the free trial period, and about one-third would renew the subscription when it ends.

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