New Apple TV may launch this year

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Ming Chi Kuo, Apple analyst tweeted that Apple might be releasing a new, lower-priced Apple TV device this year.

Apple TV

Kuo mentioned in his tweet that the device will have a more competitive price compared to other streaming devices such as the Roku lineup, Amazon Fire TV and Chromecast. The latest Apple TV is the 4K device that costs $179 for the 32GB storage model and $199 for the 64GB variant, while the previous generation Apple TV HD with 32GB storage is priced at $149.

Meanwhile other brands offer their streaming devices under $100, with the Roku and Chromecast in particular charging only $50. It’s possible that Apple will have a sub-$100 streaming device in the second half of 2022 because it sold the 2nd and 3rd generation Apple TV starting at $99 and eventually dropped it to just $69.

The Apple TV 4K sports a new Siri remote, WiFi 6, HDMI 2.1 and the A12 Bionic chip.

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Samantha Wiley

Samantha is a senior news editor at iLounge. She has been covering the technology industry for over five years, writing about Apple, Google, and other major companies. Samantha has also worked as a reporter and editor for several other publications.