Apple scrapped Android support for Apple Watch as per report

Samantha Wiley
By Samantha Wiley - Senior News Editor
Apple Watch

A new Bloomberg report claims that Apple was planning to give its Apple Watch models support for Android, but then decided not to go with it as iPhone sales might be affected.

Mark Gurman of Bloomberg mentioned ‘Project Fennel’ in the report, claiming that the health benefits and features from its smartwatch models would have been brought to more people, specifically regions that do not own the iPhone as a majority. However, the project was ultimately unsuccessful as the company feared that iPhone sales would drop as a result. Gurman said ‘Project Fennel’ was in the final stages before it was canceled, saying that the reason was ‘because the Apple Watch is a driver of iPhone sales.’

Apple Watch

Apparently, Apple wanted to emphasize the ‘halo effect’, where a consumer develops a positive impression of a brand or company and purchases products from it as a result. Currently, the Apple Watch holds a significant market share in smartwatch sales.

By Samantha Wiley Senior News Editor
Samantha is a senior news editor at iLounge. She has been covering the technology industry for over five years, writing about Apple, Google, and other major companies. Samantha has also worked as a reporter and editor for several other publications.