Apple Watch is beating market competition in 2020


Counterpoint Research data suggests that Apple’s wearable is dominating the market this year.

Apple Watch

The Apple Watch accounts for a massive 51.4 percent of the total smartwatch market worldwide, with competitors Huawei and Garmin lagging at 8.3 percent and 9.4 percent, respectively.


The data also says the market is still growing, with total shipments expanding to 20 percent year over year even with the COVID-19 pandemic. In 2020’s first half alone, about 42 million smartwatches were shipped across all manufacturers.

Apple enjoys a 22% segment increase in North America and Europe. The Apple Watch Series 5 is hailed the bestseller of the group in the said time period, followed by Apple Watch Series 3. Behind the Apple duo are the Galaxy Watch Active 2 and Watch GT2 by Samsung and Huawei.

Counterpoint mentions that the two most anticipated features in future smartwatches are blood oxygen monitoring and fall detection, something that Apple is rumored to be developing for the Apple Watch Series 6.

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Samantha Wiley

Samantha is a senior news editor at iLounge. She has been covering the technology industry for over five years, writing about Apple, Google, and other major companies. Samantha has also worked as a reporter and editor for several other publications.