Apple Acquires Visual Effects Firm iKinema

Apple Acquires Visual Effects Firm iKinema

Apple announced today that it will be acquiring iKinema, a visual effects firm based in the UK. They’re notable for making motion capture technology for customers like Fox, Tencent and Disney.

iKinema creates software that capture motion and apply it with an animated character. Their latest projects include Blade Runner 2049 and Thor: Ragnarok.

The move apparently furthers Apple’s foray into augmented reality, Memoji, Animoji, gaming and headset foray. The company’s website once touted partnerships with brands such as Square Enix, Epic Games, Valve, Sony, Foundry, Nvidia, Intel, Microsoft and more.

Apple mentioned that they confirmed the acquisition and explains that they buy smaller companies every now and then but don’t reveal the exact nature or purpose. Earlier in 2019, Apple CEO Tim Cook has shared that they have bought anywhere between 20 to 25 companies in the span of six months, and most of them were related on bolstering its efforts on augmented reality and others.

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