Apple has launched a new TikTok campaign which features influencers making their own videos and using the AirPods Pro.
Just this week Apple has revealed a new ad highlighting the AirPods Pro’s noise cancelling feature and tight fit. Alongside the promotion the Cupertino-based company is now running a campaign, titled #AirPodsJUMP and shares six videos, each one with an influencer with an AirPods Pro and jump rope. TikTok users are welcome to create their own clips and use the hashtag.
Apple’s #AirPodsJUMP description says, AirPods Pro turn the world into a playground. Now it’s time to join the fun. Just grab your rope, move to the music, and transform your rope into something playful’
Apple created its TikTok account April last year. In November it used the account to market the iPhone 12 mini, and is now doing the same thing with its AirPods Pro. The TikTok account has garnered 715K likes and more than 600K followers since then.