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News › Apple

Apple

Apple reveals new ‘Behind the Mac’ videos featuring Tyler Mitchell and James Blake

Last updated: Jul 19, 2020 6:58 pm UTC
By Samantha Wiley
Apple

New ‘Behind the Mac’ videos have been uploaded to the official Apple channel on YouTube.

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The focus of the videos show how creatives use their Mac for their workflows. One video features musician James Blake and the second features photographer Tyler Mitchell.

Apple
https://youtu.be/foMQzj0kw40

Apple’s Behind the Mac video shows how Tyler Mitchell completes his latest portrait series in the course of 24 hours. Viewers can see how Tyler goes through references, compiles a mood board, takes the photos and scans the images into his MacBook. Then, Tyler edits and puts on the finishing touches on his portraits in Photoshop.

https://youtu.be/5CxBSZlR6lk

The second video focuses on James Blake and the process behind the creation of ‘Ask For More’. Here, the Logic X Pro is highlighted as James writes, records and edits the song within 24 hours.

Both videos are under 4 minutes in length and can be viewed at the official Apple YouTube channel.

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