Apple has begun changing the color of its retail stores’ logo from white to red in preparation for World AIDS Day, which will be celebrated on December 1.
The change to red is a tradition Apple has upheld, and December 1 is one of the few occasions the Cupertino-based company will be changing colors. On social media, photos and tweets of the event are already circulating the internet, which means Apple will have a new design, albeit temporarily.
World AIDS Day will be promoted on Apple retail locations starting next week. As part of the celebration, Apple will be donating a dollar for all Apple Pay purchases on Apple Store, Apple Store app and Apple.com to (RED).
(RED) is a longtime charity partner of Apple, having raised $220 million-plus since 2006. The money will be put on the Global Fund, which is then used to run AIDS and HIV-concentric programs in Africa.