Apple has launched its own studio to produce original content for its streaming service, the Apple TV+. The first series that will be produced is a sequel to the popular Band of Brothers show, titled ‘Masters of the Air’.
Jamie Erlicht and Zack Van Amburg, Apple’s Worldwide Video executives will be overseeing the operation of the studio.
Masters of the Air is a follow-up to HBO’s The Pacific and Band of Brothers series. Currently, the plan is to produce nine episodes that follow the Eighth Air Force crew during World War 2. It will be produced by big-name figures such as Steven Spielberg, Gary Goetzman and Tom Hanks, with Justin Falvey and Darryl Frank of Amblin TV being co-producers.
The ability to produce original content in-house gives Apple financial leverage and eliminates having to pay licensing fees to outside studios such as Warner Bros. and others.
Apple TV+ is set to launch November 1 at a monthly subscription price of $4.99.